Several months ago I started thinking about what kind of session I wanted to submit to Blackbaud’s Conference for Nonprofits, and this idea started to develop about providing nonprofits with bite-sized tweaks, or fixes, they could make on their website that are tangible, measurable and proven to be successful.

I started with the idea that I bet I could easily list 50 things nonprofit websites could do better, and then decided I wanted to ensure that each tweak could be completed in under an hour.  Then I realized, that’s about 50 hours time… OR, 52 weeks… a year.  1 year to a better nonprofit website by devoting 1 hour a week?  That would be amazing.  And that is how 52 Tweaks in 52 Weeks was born.

I’ve since teamed up with my awesome colleague, Jono Young, who I think compliments my functional strategy experience with his design strategy experience, and we’ve submitted to a few more conferences, including SXSW (South by SouthWest) Interactive.  The way SXSW works is that thousands of sessions are proposed (nearly 4,000, actually) and then user (YOU!) get to VOTE and COMMENT on sessions you like.  The public’s voting accounts for about 30% the overall determination on which sessions are chosen (only 500 total will be) for SXSW Interactive in March 2012.

SO, Check out our session and, if you’re so inclined, we would greatly appreciate your feedback and VOTE!  (Voting does require registration, which is free and takes 2 mins).

Vote today for Better Nonprofit Websites – 52 Tweaks In 52 Weeks